"The essence of strategy is choosing what not to do"

by Michael Porter

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The best way to lead in uncertain times may be to throw out the playbook

Rather than follow a rigid blueprint, executives must help organizations focus on sensing and responding to unpredictable market conditions.

Reimagine your entire brand portfolio

COVID-19 has prompted so many changes in people’s needs and preferences that consumer packaged goods companies need to take a fresh look at their offerings.

Never compete on price. Here are 5 things to compete on instead.

You can’t always compete on price. Sometimes, larger businesses simply use rock bottom prices in an attempt to outbid freelancers…

Growing when your industry doesn’t

Success and profits flow to companies with uniquely valuable market propositions — regardless of their sector.

Strategy is dead, long live strategy

In case your head was firmly stuck in the sand looking for the lost city of Ubar in the Empty Quarter, the bell has tolled for strategy (again).

Planned disruption.

Only through a new set of parameters can a company drive different results. Keeping the old model will certainly command similar outputs.

By engaging through a strategy journey leading to the elevation of the company's core competencies and true value proposition, Entrepreneurs can expect to see new results.

Quantum Leap is one's philosophy. Generating significant changes demands disruption in the old ways of doing things.

“A great improvement or important development in something”

— Cambridge Dictionary

“An abrupt change or step especially in method, information or knowledge”

— American Heritage

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Just don't expect change to be easy.

One cannot expect to create different results if one is using the same approach. Only through business model disruption can companies truly design a new path to success.